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Hi, I’m Nicole Bradburn, the founder and heart behind Plain Good. As a full-time homemaker and mom of two, my mission began right in my own home—with a desire to care for my family using products that were both safe and effective. After years of frustration, constantly choosing between chemical-laden products that got the job done and “natural” options that just didn’t work, I decided to create my own. It started with researching and testing basic household essentials—diaper pails, dishes, laundry, all the daily grind—and quickly turned into something bigger. To my surprise, other families were feeling the same way and began reaching out, eager to make the switch. That’s when Plain Good was born: a business grounded in faith, family, and the belief that clean living shouldn’t be complicated.
Today, I handcraft every product in small batches right here in Idaho, with the same care and intention I use for my own home. From the very beginning, my goal has been simple: make honest, no-nonsense household products that you can trust around the people you love most. Whether you’re a seasoned label-reader or just beginning your journey to a cleaner home, Plain Good is here to meet you where you are—with grace, transparency, and a whole lot of elbow grease.
At Plain Good, our core values—faith, family, and clean living—shape every decision we make. We’re committed to full ingredient transparency and formulations that are genuinely safe for everyone in the household, from newborns to pets. You won’t find fillers, artificial fragrances, or mystery preservatives here—just high-quality, time-tested ingredients that our ancestors would recognize. Because when it comes to protecting our homes and health, we believe simpler is better.
We also keep sustainability in mind with thoughtful packaging and purposeful small-batch production to ensure freshness and minimize waste. Our product range includes everything from laundry detergent and dishwasher tablets to diaper rash cream—all made to support the everyday needs of real families. Plain Good isn’t just a name; it’s a promise. No gimmicks, no greenwashing, and absolutely no B.S.—just plain good products, made with love.
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