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Everyday GRIT was born from a simple yet powerful mission: to create an aluminum-free, non-toxic deodorant that actually works. Our founder, Greg Lane, began this journey with a personal quest—frustrated by ineffective options, he tested countless products and even attempted a deodorant-free "body reset" (a decision his wife didn’t exactly applaud). Yet nothing met his standards, and he knew the deodorant industry needed a shake-up.
Greg saw a world increasingly filled with hidden toxins and set out to find a better way. Through extensive research and hands-on experimentation, he developed a breakthrough formula using only a handful of clean, potent ingredients. His goal was simple: a minimalist, all-natural deodorant that outperformed even the top brands. After a year of refining, the results were undeniable—Everyday GRIT wasn’t just another deodorant, it was a game-changer. Now, we’re proud to share this revolution with you, offering a clean, effective solution that keeps up with real life.
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